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We’ve been nominated!

Black Line has been nominated in the 2012 Telstra Small Business Awards – Well done us!

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3 Hutchison Telecoms

Goodbye 3, sorry to see you go.

Vodafone Hutchison Australia recently announced that their ’3′ brand would shut up shop and take the phone off the hook. Having been responsible for the  retail launch and store roll-out of this concept in 2003, its sad to see it go but not surprising. Like every other retailer, any brand that doesn’t evolve its products and services in line with customer needs or (perceived) desires, is bound to be effected although I am not sure that is the case for 3.